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Sacred Heart to Launch Master of Science in Business Analytics Program this Fall

Accelerated program can be completed in one year

Sacred Heart University will offer a master’s degree in business analytics (MSBA) this fall, through which students may choose a business specialization in revenue, marketing or operations.

Core courses will be geared toward basic analytics and based on Python programming. The core courses also include a capstone practicum that will provide valuable internship-style experience while connecting students with potential employers. The capstone practicum will provide opportunities for students to use skills gained in academic study at real companies.

“The demand for use of data analysis to make business decisions has increased exponentially in the last decade,” says Khawaja A. Mamun, associate professor and chair of the Jack Welch College of Business Department of Economics. “There is a large demand for workers with data analytics expertise in the market.”

Graduates will build skills in statistical analysis; data mining; statistical model-building to predict business outcome; marketing analytics; data visualization; data analysis for maximizing revenue and reducing business costs; effective supply chain creation; patient data analytics to reduce readmission; and more.

The MSBA students also will benefit from “the diverse analytical skills in the program,” says Mamun. Additionally, the program’s Saturday cohort model will allow flexibility for students who work full-time while in the graduate program. Full-time MSBA students can graduate in a year, and SHU students can apply to enter an accelerated program that enables them to transfer up to six credits from a minor in financial analytics. Students can also pursue a graduate certificate in business analytics then transfer up to 12 credits to the master’s program.

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