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SHU, adidas Announce 10-Year Partnership Extension

Vision for Pioneer sports emphasizes integrity and sportsmanship

Sacred Heart University and adidas have announced a 10-year extension to their partnership, in which the Portland, Ore.-based company will be the official athletic footwear, apparel and accessory brand of the Pioneers through the 2026-27 season. To help celebrate the extension, SHU student-athletes, coaches, and athletic administration and staff received a custom-branded adidas quarter zip.

With the new all-school deal, adidas will supply the Pioneers with footwear, apparel and accessories for all 32 varsity athletic teams. adidas will also become the official equipment provider for the SHU baseball and men’s and women’s lacrosse teams.

“We couldn’t be happier to extend our partnership with adidas to provide apparel and hard goods for our student-athletes,” said SHU Executive Director of Athletics Bobby Valentine. “The passion of our student-athletes, coaches and staff is matched by adidas and their commitment to excellence and innovation will provide great benefit to our programs for the next decade.”

“We’re looking forward to building on the momentum from our existing relationship and continuing help them execute their vision for Pioneer Sports and their mission to emphasize integrity, sportsmanship and the pursuit of athletic success at the very highest level,” said Jim Murphy, director of NCAA Sports Marketing at adidas America. “Our mission is to help athletes perform better and over the next ten years, we’ll bring our best and most innovative uniforms, footwear and apparel to all Pioneer men’s and women’s athletics teams and continue to elevate Sacred Heart Athletics across the country.”

“The commitment that adidas has made to Sacred Heart University represents a true partnership that will benefit all 32 teams, coaches and staff,” said SHU Deputy Director of Athletics Brad Hurlbut.  “Jeremy Lowey and Jessica Russo were terrific to work with during our negotiations and I can’t thank them enough for all of their dedication and hard work.  We are so thrilled to have adidas remain a part of the Pioneer Family!”

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association, National Football League, Major League Baseball, National Hockey League, Major League Soccer and Major League Lacrosse.

SHU Athletics is a member of the Northeast Conference, a 10-instutition NCAA Division I conference. The Pioneers have won a conference-best six Brenda Weare Commissioner’s Cups. In the 2016-17 year, they became the first member of the conference to win the NEC’s Commissioner’s Cup, Institutional Academic Award and Building Communities Award all in the same year. SHU student-athletes posted a 3.33 department GPA in the Fall 2016 semester, marking the 16th consecutive semester that Pioneer student-athletes have combined for a GPA of 3.0 or higher.