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Sacred Heart Hosts Third Campaign Against Binge Drinking

Organizers relay important message through humor and fun

Sacred Heart University kicked off its third annual LessThanUThink (LTUT) campaign against binge drinking Feb. 6 with a dodgeball tournament at the Pitt Center. The campaign ran for four weeks, leading up to a pre-spring break event Feb. 27.

The LTUT campaign originated at the University of Alabama and has since grown to other universities across the country. It is a student-generated campaign to educate college-age students about responsible alcohol consumption and the definition of binge drinking. The campaign uses humor to emphasize the negative social and physical consequences of college-age binge drinking.

Sacred Heart’s Wellness Center collaborated with the LTUT team and peer educators for several months in preparation for the campaign. Janice Kessler, drug and alcohol counselor at the Wellness Center, said she was excited and proud to see the campaign unfold.

“It was exciting to watch the students work on this campaign. We had such a unique team of students all studying in various fields, but they all brought important components to the table,” said Kessler.

Melissa O’Rourke, SHU’s student team leader, worked tirelessly to plan the LTUT campaign. She said she was thrilled with the positive support the campaign received and overwhelmed by the number of campus organizations that wanted to be involved.

O’Rourke said she was “excited to spread a positive message in a fun and whacky way,” and she aimed for SHU students to enjoy the events while learning about responsible alcohol consumption.